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I Heart iHeartRadio!!

5:38 PM |


I am absolutely in love with iHeartRadio! If you haven’t heard of it then you should definitely head over to iHeartRadio.com to learn more, or just continue reading and I will tell you all about it!

iHeartRadio was created by ClearChannel Communications in 2010. It gives listeners the opportunity to tune in to over 750 radio stations across the country. It has two different avenues of listening; online and on your mobile device. If you are at your computer you can easily log on to iheartradio.com and find your favorite radio stations or you also have the convenience of downloading to iHeartRadio application to your mobile phone for a very convenient way to listen to those stations while you are on the go.

The think I really like about iHeartRadio is that it gives you the opportunity to listen to radio stations from your hometown, places you used to live or have visited, or just explore new types of music and stations from places you have never been. It allows for an immense amount of culture to be learned right at the tips of your fingers.

iHeartRadio also hosts tons of contests for their listeners to get involved in. They want to make sure, as any other company, that their listeners stay engaged and continue using their apps and online features from a day-to-day basis. Since there are active listeners/consumers tuned in every hour of the day, there are also opportunities for business to come in and advertise their products. With any radio station, this is how the majority of their revenue is raised, through advertising.

So, if you would like a new music experience, try out iHeartRadio. It is amazing. Go to iHeartRadio.com and check to see if there is an application to download to the cell phone you have!

~*Love, Peace, & Radio*~

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Posted by Shontielle Denise

The Spirit of Giving!

8:21 PM |


I absolutely love it when I hear of stories about companies showing their philanthropy efforts through giving back to the local communities. I think it shows a huge amount of gratitude and humility through not only the employees executing on the task, but also the leaders of the company. Good or bad attributes of a company always flow from the readers. I follow ClearChannel on Twitter, and they recently posted a story from the “Local Spirit” sector of the company website. The article was titled “Clear Channel Radio Rochester Breaks Records for Toys for Tots.” The article talks about how every year the local ClearChannel radio stations in Rochester, Minnesota participate in the Toys for Tots toy drive for the Christmas season, but according to ClearChannel.com this year they broke a regional record and  “23,432 toys were raised and distributed to 12,002 kids in southeastern Minnesota.  300 toys were specifically donated to families suffering the loss of their homes in the fall floods of 2010 (2010).”

I know that companies do these types of things all the time, but a few things about this story stood out to me. One thing is that they donated their energy towards makings sure that kids all throughout the state of Minnesota had presents to open for Christmas. I adore kids, and volunteer my time twice a month in my church’s Children’s Ministry. When I initially went to college, my major was Biology-PreMed because I always wanted to grow up and become a pediatric cardiologist. Even though biology and chemistry both deterred me from that career, my love for kids and their future has not changed.

All in all, I think was ClearChannel is doing with their “Local Spirit” campaign is amazing! The business that I am going to start from the business plan I have been working on through my coursework at Full Sail is geared towards youth aged 12-18, but I am going to make sure that we integrate community service programs aimed towards the compassion for younger kids.

Check out the website for the whole story.

http://clearchannel.com/LocalSpirit/PressRelease.aspx?PressReleaseID=2881

~*Love, Peace, & Radio*~

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Posted by Shontielle Denise

What's Happening In Radio...

3:19 PM |


Being that I work for two radio stations, our broadcast group is naturally a member of the National Association of Broadcasters. While we use this as a way to educate our sales team on what is going on with our competitors, I recently started doing research on my own to stay up to date with what is going in the radio industry in general. As I was looking through nab.org, I ran across an "Innovation in Radio" section of their website. This area of focus gives broadcasters the ability stay connected with the advancements in the radio industry, as well as find "more innovative ways to deliver the high-quality content and services that local communities expect and deserve" (NAB.org, 2011). 

Within this "Innovation in Radio" section, they have an article on NAB's Technology Advocacy Program called FASTROAD that was launched in 2007. FASTROAD is there “to help accelerate deployment of new broadcast technologies” (NAB.org, 2011). I really like this initiative, because like many industries, the leaders and executives can sometimes be stuck in the technology of the 70’s and 80’s. FASTROAD will force people to become more educated about the new happenings of their career space because it deploys news and information more quickly and through many more mediums.

FASTROAD has helped to disperse information on the benefits of FM-capable cell phones, HD Radio, and iHeartRadio just to name a few. Though all broadcast groups don’t adopt new technologies as quickly as others I believe FASTROAD will be major reason in why competitive research within the radio industry should be an ongoing task. Leaders within this industry, and any industry at that, are always the ones that are the first to jump on the bandwagon of new and meaningful initiatives and technologies. Increasing your market share, I think, depends highly on this and will make or break how well you perform in comparison to your competition.

With where our country is in terms of our economic state is what determines how consumers will react to their spending. Adopting the newest technologies within the radio industry will allow advertisements to broadcast in the best possible way, which will in turn attract consumers to business that are advertising on any specific station, which will then increase the rate in which businesses stay on the air, and alternatively increasing revenues brought into radio stations. It is very interesting to see how things within the radio industry are so inter-related. But, at the end of the day, my view is that it is very important to make sure new technologies are embraced as quickly as possible.

References

National Association of Broadcasters. 2011. Innovation In Radio. Retrieved on January 15, 2011. http://www.nab.org/radio/innovation.asp.

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Posted by Shontielle Denise

Do What You LOVE!! **Gary Vaynerchuk**

2:27 PM |

Today I was browsing through TED.com and came across a YouTube video of Gary Vaynerchuk discussing a topic that I hold close to my heart: "Do What You Love!" Just four months ago I walked away from a company that had employed me for the past four years because I was no longer enjoying my work. I kept asking myself "what am I still doing here?"..."what do I enjoy doing?" After coming up with various answers for these questions over the span of about 3 months I decided that I really enjoyed being entertained and entertaining others. I then started researching career opportunities within the entertainment industry, and voila, here I am today working as an Account Executive for two radio stations in Phoenix, Arizona.

Gary Vaynerchuk is the owner of Wine Library TV. In his speech he talks about how he ended up where he is today and inspires the audience to do what they have a passion and love for. Don't waste your time on something that you are even 1% unhappy with. You can tell that his enthusiasm inspires the audience because of theire reaction to him, but even through watching his speech on my laptop computer, I feel like he is talking directly to me. There are several things that he mentioned during his speech that I jotted down for future reflection:

  • What do I want to do everyday for the rest of my life?? Monetize it...
  • HUSSLE!
  • Legacy > Currency
  • BUILD BRAND EQUITY!
Of course it is difficult not to think about how to make the above mentioned topics more effective within your own personal business plan while he is talking about them, so during his speech I started to think about my current job. "Am I happy?" "Is there 1% of me that doesn't like what I am doing?" "Am I building a legacy that my grandchildren would be proud of?" His excitement for his company also made me wonder if I would ever be able to be as satisfied with my career as he is with is. At the end of the day, I think my answer lies within the business plan that I am creating for my coursework. Though, at the time it may just seem like another assignment to complete for a grade, I really think that owning your own business is the master key to happiness. You are able to dictate what you want to do, when you want to do it.

Below you will find the video that I watched that gave me all of these revelations and questions to ponder.


Recently my boss emailed out a copy of a transcript that Steve Jobs wrote for a college graduation. In his commencement address he talked about the same thing..."you have got to do what you love" is one of the last things he said to that graduating class.

All in all, unless you have been blessed with a trust fund or have won the lottery, you will most likely to be forced to obtain some sort of career in order to make a living. Because most jobs consume about 75% of your day, it is important to enjoy what you are doing. I am still looking for that 100% enjoyment in my career but I am sure one day I will find it. The important thing is to not be afraid to switch gears when you realize that something else can bring you that extra 1% of happiness.

*~Love, Peace, & Radio~*

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Posted by Shontielle Denise

Ladies ROCK the Radio Industry....OBVIOUSLY!

6:39 PM |

Hey Hey Hey Everybody!!!

For my blog post today I am going to do two things:
1) A review on a website article
2) Talk about how another leading lady in radio that has inspired me

Let me start by introducing to some and presenting to others, Miss Angela Yee!
Picture found at: http://divamission.wordpress.com/2010/11/23/power-105-replaces-ed-lover/


Now I will be honest and say that I have only known of Angela's presence in the radio industry for about  6 months now, I think. So, I'm not a lifelong fan, but after listening to her show and getting updates on what she is up to via twitter, I have become quite fond of her unique style and quick wit. I came to know about Angela Yee through Wale Folarin's twitter page. Now if you don't know who he is then we really have nothing to talk about! LOL. Just kidding. But Wale is a hip hop artist and Angela did a interview with him and put it up on her UStream page. Wale retweeted Angela's tweet about interviewing him, I didnt want to miss seeing him and all of him amazingness live, so I followed her, and the rest is history!!! One thing that I love about Twitter is that it allows us to see that celebrities are just regular people that like to party, hang out with friends, and sleep just like the rest of us. They just have high profile occupations that provide them the opportunity to share their talents with the rest of the world. Anywho, Angela is so down to earth! I absolutely LOVE her! The radio show she hosted on Sirius Satellite radio titled "The Morning After"on Shade 45 was absolutely HILARIOUS!!! She said exactly what she wanted, when she wanted, and the good thing about Satellite radio is that its live and you dont have all the language restrictions that you do in traditional radio.

Ok, ok. I've been typing and typing and I have no idea where I was going with this. I just have so many great things to say about this diva that I don't know where to start and finish!! haha.

Alright, Shon....FOCUS!!!

So, just recently Angela tweeted a link to an interview that she did with Lindsay Good of NBC New York. Take a look http://www.nbcnewyork.com/blogs/nonstop-sound/Angela-Yee--111497724.html.

The story talks about Angela's journey through radio. One of the most interesting things I read about her story is that when she started in radio she had absolutely NO EXPERIENCE! And with that, her non-experience having self was offered a job as a radio personality alongside Cipha Sounds. Now up until reading this particular article and watching the video that goes with it, I never had the desire to become a radio personality. Since working in radio sales and recording a few commercials here and there, I have been told several times that I have the "voice" and personality for it, but I always blew it off and continued on with my selling. But now, oh no no no, I want to someday, at least for a little bit, have the opportunity to host a show!! How amazing will that be!! And I also must give some recognition to Maggie, because she told me this as soon as I told her I was getting into radio. So, Maggs, if you are reading this, THANKS! :)

I think that is all I wanted to say about Miss Angela Yee.

Follower her on twitter @angelayee and check out her blog http://www.teamyee.tv

I think next time I am going to do a review on Steve Harvey...or maybe Rickey Smiley...Tom Joyner?? lol. I am ALLL over the place today. It's definitely time for a Christmas vacation.

~*Love, Peace, & Radio*~

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Posted by Shontielle Denise

One Of My Favorite Celebrities....LaLa!!!

7:34 PM |

I said a few blog posts ago that I wanted to find a video of LaLa talking about her journey through the radio industry and do a review on it. Well I have not been able to find such video, so I have decided to do a summary on what I have found out about her involvement in the entertainment industry as a whole.

Well, let's get started and try to find some interesting information about one of my favs, Mrs. Alani Vasquez-Anthony!


Picture found at: http://www.sistaswithattitude.com/2010/05/11/sistaswithattitude-coms-top-20-most-beautiful-sistas-in-the-world/


LaLa was born on June 25, 1979 in Brooklyn, New York. She always had a love for music, but never embraced it as a career and lifestyle until she moved to Altanta, Georgia with her mother, step-dad and two half-sisters. In Altanta she obtained a job as a programming assistant at WHTA, an FM radio station.   According to NetGlimpse.com, (2009) "after working for some time at the station, she decided to attend college and relocated to Washington, D.C., where she attended Howard University and studied communications studies. While attending college, she worked as a discjockey for that institution's radio station. Vasquez subsequently returned to Atlanta, and there she received her first big break when she debuted in a radio show alongside Ludacris, called Future Flavas. In 1999, she moved to Los Angeles, California, and went to work for KKBT-FM radio. There she was noticed by MTV and was invited to audition, although was not called back until a year later in 2003."


This is only a small glimpse of what she has done within her career, but outside being an amazing radio and TV personality, she is an avid lover of her fans! From what I have seen of her on Twitter and her VH1 reality show "LaLa's Full Court Wedding", she is very kind-hearted, down to earth, and lives to be a great daughter, friend, sister, wife, and mother.


I can only aspire, work hard, and pray to make a similar mark on the urban side of the entertainment industry. As I work hard to do so, I will remember the humility that she has demonstrated throughout her career and strive to achieve the same. 


Below you will find a video that I found on YouTube that showcases her personality as well as shows her talking about some of the things that were going on in her life at that particular time.


http://www.youtube.com/watch?v=IqgOjjmsTCc


Hope you guys enjoyed learning a little bit about one of my favorite celebrities! She is gorgeous, successful, and seems to be extremely sweet! Go check her out on twitter, her name there is LaLa. Also check out her blog www.iamlala.com.


Laterz!!!


~*Love, Peace, & Radio*~

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Posted by Shontielle Denise

DISH IT!!!! "Can I Interview You?!?!..."

7:36 PM |

Hey Guys ,

This week I took the time out to sit down with some of my colleagues and talked with them regarding their lives in radio.

Take a listen!

Hope you enjoy!!

http://www.youtube.com/watch?v=QPeVm8KkDYw

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Posted by Shontielle Denise
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