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What's Happening In Radio...


Being that I work for two radio stations, our broadcast group is naturally a member of the National Association of Broadcasters. While we use this as a way to educate our sales team on what is going on with our competitors, I recently started doing research on my own to stay up to date with what is going in the radio industry in general. As I was looking through nab.org, I ran across an "Innovation in Radio" section of their website. This area of focus gives broadcasters the ability stay connected with the advancements in the radio industry, as well as find "more innovative ways to deliver the high-quality content and services that local communities expect and deserve" (NAB.org, 2011). 

Within this "Innovation in Radio" section, they have an article on NAB's Technology Advocacy Program called FASTROAD that was launched in 2007. FASTROAD is there “to help accelerate deployment of new broadcast technologies” (NAB.org, 2011). I really like this initiative, because like many industries, the leaders and executives can sometimes be stuck in the technology of the 70’s and 80’s. FASTROAD will force people to become more educated about the new happenings of their career space because it deploys news and information more quickly and through many more mediums.

FASTROAD has helped to disperse information on the benefits of FM-capable cell phones, HD Radio, and iHeartRadio just to name a few. Though all broadcast groups don’t adopt new technologies as quickly as others I believe FASTROAD will be major reason in why competitive research within the radio industry should be an ongoing task. Leaders within this industry, and any industry at that, are always the ones that are the first to jump on the bandwagon of new and meaningful initiatives and technologies. Increasing your market share, I think, depends highly on this and will make or break how well you perform in comparison to your competition.

With where our country is in terms of our economic state is what determines how consumers will react to their spending. Adopting the newest technologies within the radio industry will allow advertisements to broadcast in the best possible way, which will in turn attract consumers to business that are advertising on any specific station, which will then increase the rate in which businesses stay on the air, and alternatively increasing revenues brought into radio stations. It is very interesting to see how things within the radio industry are so inter-related. But, at the end of the day, my view is that it is very important to make sure new technologies are embraced as quickly as possible.

References

National Association of Broadcasters. 2011. Innovation In Radio. Retrieved on January 15, 2011. http://www.nab.org/radio/innovation.asp.

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Do What You LOVE!! **Gary Vaynerchuk**

Today I was browsing through TED.com and came across a YouTube video of Gary Vaynerchuk discussing a topic that I hold close to my heart: "Do What You Love!" Just four months ago I walked away from a company that had employed me for the past four years because I was no longer enjoying my work. I kept asking myself "what am I still doing here?"..."what do I enjoy doing?" After coming up with various answers for these questions over the span of about 3 months I decided that I really enjoyed being entertained and entertaining others. I then started researching career opportunities within the entertainment industry, and voila, here I am today working as an Account Executive for two radio stations in Phoenix, Arizona.

Gary Vaynerchuk is the owner of Wine Library TV. In his speech he talks about how he ended up where he is today and inspires the audience to do what they have a passion and love for. Don't waste your time on something that you are even 1% unhappy with. You can tell that his enthusiasm inspires the audience because of theire reaction to him, but even through watching his speech on my laptop computer, I feel like he is talking directly to me. There are several things that he mentioned during his speech that I jotted down for future reflection:

  • What do I want to do everyday for the rest of my life?? Monetize it...
  • HUSSLE!
  • Legacy > Currency
  • BUILD BRAND EQUITY!
Of course it is difficult not to think about how to make the above mentioned topics more effective within your own personal business plan while he is talking about them, so during his speech I started to think about my current job. "Am I happy?" "Is there 1% of me that doesn't like what I am doing?" "Am I building a legacy that my grandchildren would be proud of?" His excitement for his company also made me wonder if I would ever be able to be as satisfied with my career as he is with is. At the end of the day, I think my answer lies within the business plan that I am creating for my coursework. Though, at the time it may just seem like another assignment to complete for a grade, I really think that owning your own business is the master key to happiness. You are able to dictate what you want to do, when you want to do it.

Below you will find the video that I watched that gave me all of these revelations and questions to ponder.


Recently my boss emailed out a copy of a transcript that Steve Jobs wrote for a college graduation. In his commencement address he talked about the same thing..."you have got to do what you love" is one of the last things he said to that graduating class.

All in all, unless you have been blessed with a trust fund or have won the lottery, you will most likely to be forced to obtain some sort of career in order to make a living. Because most jobs consume about 75% of your day, it is important to enjoy what you are doing. I am still looking for that 100% enjoyment in my career but I am sure one day I will find it. The important thing is to not be afraid to switch gears when you realize that something else can bring you that extra 1% of happiness.

*~Love, Peace, & Radio~*

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